Advanced targeting • real-time optimization • expansive inventory
Grow Your Podcast Audience
Reach Your Ideal Listeners
About Us
After over 10 years of working in the performance app marketing space, NorthStar Ads was created to apply proven mobile advertising philosophies to podcast marketing. We have refined our targeting models and media buying process across campaigns of all sizes throughout the digital spectrum including desktop, mobile, and podcasting mediums. With experience managing billions of impressions running ad campaigns for global brands with millions of dollars in ad budgets, we help our partners take the guesswork out of marketing to reach the ideal listeners for their podcasts.
Why our partners use NorthStar
New Podcast Launches
Get your show discovered. NorthStar is the go-to display & video marketing solution for the largest podcast networks. We get new shows off the ground running.
Intelligent Targeting
Many DSPs target based solely on generalized demographic and geo data. We leverage download data from previous same or similar genre campaigns to ensure we are running on proven converters from the start – saving you ad dollars right away.
Lower CPDs
NorthStar cost per downloads are as low as you will find for real listeners who will engage and keep coming back to listen to your podcasts. Prepare to set a new bar for what downloads should cost.
New Seasons / Renewals
Many of our partners keeping coming back to promote the same show at renewal, season after season. We leverage placement and download data from past campaigns and continue to build off of past season success with no cold start.
Improve Chart Ranking
Our combination of scale and engagement resonates with Apple & Spotify’s ranking algorithms. Invest in NorthStar to improve rank and watch your paid and organic downloads shoot up.
Marketing Experts
Work directly with a highly skilled media buyer; not a platform, support chat, or “self-serve”. Our entire team has 10+ years experience in digital advertising. We become personally dedicated to helping your podcast grow and succeed.
Downloads Tracked Your Way
Don’t just take our word for it.
NorthStar uses Smartlinks from trusted third party measurement solutions allowing you full transparency to data. This allows our partners a 1:1 comparison to other channels, allowing downloads to be tracked all the same way (and all in one place!) alongside other marketing efforts such as social, email, newsletter, cross promo, etc.
What our partners have to say…
★★★★★
I’ve worked with Dan since 2018 on campaigns of all sizes and show types.
NorthStar consistently grows our audience and remains an agile and reliable partner in our marketing efforts that we know we can count on for scale and efficiency with measurable results.
Julie Booth
Associate Director Podcast Performance Marketing. Sirius XM
★★★★★
We’ve grown to trust NorthStar for end-to-end support in elevating our shows’ audiences, allowing us to save time and achieve new levels of success. Regardless of if we need them for a new show launch, renewal, or to support a legacy IP, I know we can count on them to maximize value from our marketing budget.
Ainsley Rossitto
Senior Director of Marketing
Paramount
We’d love to work with you.
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